June 28, 2006

Joe Ewers, executive vice president, new business development of leading direct marketing services company World Marketing has been awarded the Leo G. “Bill” Bernheimer Award by the Mailing & Fulfillment Service Association. It is the highest honor MFSA bestows upon one of its own members.

The annual lifetime achievement award is given to honor an individual who has had a significant impact upon the field of direct mail and fulfillment, has consistently demonstrated outstanding leadership ability, has positively affected his/her community and who has given exceptional dedication and service to the Mailing & Fulfillment Service Association.

Past winners include William Vignola, Mailmen, Inc. (2004); Mike Dzvonik, Mike Dzvonik & Associates (2003); Andy Mandell, Data-Mail (2002). In 1995, Mr. Ewers mother, Ruthie Ewers, of LEE Datamail also received this prestigious award.

“Joe’s numerous achievements throughout his career made him a stand-out choice for this year’s Leo G “Bill” Bernheimer Award,” said David A. Weaver, president and chief executive officer of the Mailing & Fulfillment Service Association. “His unique perspective, understanding of the marketplace and dedication to the mailing and fulfillment service industry was the driving force behind his selection.”

“We are extremely proud that Joe has been honored with such a prestigious award,” said Mac Rodgers, president and chief executive officer of World Marketing. “Joe has used his talent to cultivate others and to reach extraordinary levels of success during a time of great change in the direct mail industry and deserves the praise and admiration for his contribution to the mailing and fulfillment industry.”

The MFSA will honor Joe at a dinner on Saturday, July 1st at the Fairmont Copley Plaza Hotel, 138 St. James Avenue, Boston, MA. For additional information or to purchase tickets, please call 866-540-4417.

About MFSA and The Leo G. "Bill" Bernheimer Award

MFSA is the national trade association for the mailing and fulfillment services industry. For more than 80 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies.

Established in 1963, the award was first named in honor of Jeanette Robinson Hinderstein who served as the Mailing & Fulfillment Service Association’s first full-time executive secretary for 25 years. In 1976, after his untimely death, the award was renamed in honor Leo G. "Bill" Bernheimer who was then serving as president of the association. Mr. Bernheimer was a very successful businessman and had been a member of the association for many years. He attributed most of his success to what he learned from other members. Toward the end of his life, there wasn't a lot left for him to learn so he turned to teaching the industry's younger generation. His dedication to the association was total. The Bernheimer Award is the highest honor MFSA can bestow upon one of its own members. It is given for exceptional dedication and service to the Mailing & Fulfillment Service Association.

About World Marketing

World Marketing is a privately held, full-service direct marketing company that offers its customers best-in-class solutions through eight locations nationwide. World Marketing has a wide menu of direct marketing services including direct response creative, database, print, lettershop and fulfillment services. World Marketing works with some of the nation’s leading marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks, E*Trade, Bristol-Myers Squibb, and ABN AMRO. For additional information visit www.worldmarkinc.com

Contact:

Kimberly Kight
for MFSA
703.836.9200
kkight@mfsanet.org